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What is the Traction font?

Traction was originally conceived and designed by Swiss astronomer Christian Thalmann. Schriftlabor designers Chiara Mattersdorfer and Miriam Surányi expanded, completed and produced the font family. This typeface sports signature serifs, soft edges and a fluid, organic design. Enlarged, the organic letters are reminiscent of the profiles of ­off-road tyres and hiking boots. In text sizes, it is the humanistic forms that set the tone to ensure fluid legibility. Totalling at 18 styles in nine weights, all fonts come with small capitals and all possible numerical variations.

Traction Font families

The Traction includes the following font families:

  • Traction Thin
  • Traction Thin Italic
  • Traction Ultralight
  • Traction Ultralight Italic
  • Traction Light
  • Traction Light Italic
  • Traction Book
  • Traction Book Italic
  • Traction Regular
  • Traction Italic
  • Traction Medium
  • Traction Medium Italic
  • Traction Semibold
  • Traction Semibold Italic
  • Traction Bold
  • Traction Bold Italic
  • Traction Black
  • Traction Black Italic

Traction Preview

Here is a preview of how Traction will look. For more previews using your own text as an example, click here.

I know what you're thinking... Is Traction Free to Download?

Well i'm sorry to tell you that it isn't free. Most fonts featured on is a premium font that you have to pay for. You will not find a free download of Traction so do yourself a favor and don't waste your time searching the internet for one.

It's unlikely that a free download for Traction will come your way. There are too many websites that claim to offer "Free Downloads" of premium fonts, but these are just scams to get you to click on a link which will either take you to a spammy landing page or you risk getting viruses on your computer. In the rare occasion that you do find a free download for Traction remember that it's illegal to use a font if you didn't pay for it!

If you really want Traction and you want to truly own it the legal and safe way, and support the designers and publishers, then click here to visit the download and purchase page on Here you will be able to obtain the proper license. The designer and publisher deserves to be paid for their work, as they have put in the hours and the creativity to produce such an amazing font. Good luck with your purchase and future use of this font. :)